Transatlantic sales success with CASMI appearance
One of the wire sector's transatlantic partnerships has completed another record-breaking year with an appearance at CASMI's SpringWorld 2024 show.
Alloy Wire International (AWI), which has manufacturing facilities in the UK's West Midlands and Yorkshire, sent more than $4.6mn of round, flat and profile wire to customers in North America over the course of the year. The company has built a strategic relationship with Davidon Alloys, which has been showcasing its range of exotic alloys to clients involved in oil and gas, automotive and space.
Demand appears to be growing, with hundreds of visitors to SpringWorld heading to the AWI stand to discuss new technical requirements and applications. This was the fourteenth time the companies have exhibited together, and was one of their busiest shows to date.
AWI sales executive Oliver Smith commented, “Our partnership works really well, as we share similar values of manufacturing quality, unrivaled delivery times and exceptional customer service. By working together, we now supply more than $4.6mn of wire to customers in this territory every year — the best performance in our history.
The biggest highlight of CASMI is meeting so many contacts under one roof — whilst we love visiting factories and seeing the action up close, it would take us years to go around the amount of people we see in those three days.
2024 marked the 65th anniversary of SpringWorld, which was set up by the Chicago Association of Spring Manufacturers Inc to bring spring-related businesspeople together in one place. The 2024 show introduced a new element, with the Spring Manufacturers Institute hosting symposiums, giving thousands of delegates access to business and technical content across 24 educational sessions.
Andrew du Plessis, technical director at AWI, said, As you would imagine, the technical sessions were a big highlight for me and reinforced that a lot of what we are doing with our R&D and materials is at the cutting-edge of the sector. There were also some interesting new trends that I'll take back to the UK to see if we can take a specific Alloy Wire approach to them.
From talking to clients, there's a definite increase in the number who are more conscious of sustainable practices and reductions in waste two areas we can certainly help them with.
Davidon Alloys' Michelle Nichols added, It's always great to have the UK guys over and spend time in their company, soaking up the latest developments from AWI. I know from chatting to our US customers that they really appreciate in-depth, face-to-face technical conversations with the team from the factory.